Tata Unistore, a Tata group business venture announced that its much awaited e-commerce platform, Tata Cliq, will open to consumers on May 27 across its website, mobile site and mobile apps (Android and iOS).

Tata Cliq will offer consumers a new shopping experience in apparel, electronics and footwear categories. Over the next few months, the plan is to expand the offering by adding many more categories, brands and exciting features, the Tata Group in a statement said.

“Clique and Click came together to form the perfect name for our platform, which curates authentic and exclusive products for customers with impeccable taste. A name that says shopping online is now so easy and trustworthy, that all it takes is a click. The ‘Q’ in the logo represents a magnifying glass – a visual representation of the brand’s focus on curating only the best brands and products,” Ashutosh Pandey, chief executive officer, Tata Cliq said.

Tata Cliq is India’s latest high-profile e-commerce platform .Earlier this month, textile and apparel maker Arvind said it is ready to unveil Nnnow.com to tap the growing digital influence of fashion shoppers in India.

Reliance Retail launched its fashion and lifestyle e-commerce business portal www.ajio.com just last month, but the company has not finalised on launching its e-marketplace yet.

In September Mahindra Group announced plans to launch its e-commerce venture M2ALL.com, which will offer the entire range of Mahindra products and services. The Aditya Birla Group in October last launched a new online fashion store.