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  • SNITCHXSIRAJ Launch SEVEN:THREE Streetwear Collection

“SEVEN:THREE” is SNITCH’s latest collaboration with India’s cricketer, Mohammed Siraj, inspired by the belief that success comes through hard work, resilience, discipline, and self-belief rather than wishful thinking. With this launch, SNITCH, India’s fastest-growing men’s fashion brand, brings together sport, style, and ambition in a bold new collection. More than just a celebrity collaboration, SEVEN:THREE […]

SNITCH X SIRAJ Launch SEVEN:THREE Streetwear Collection
Quick Industry Summary
AI
Market ShiftD2C brands leverage celebrity and purpose-driven narratives to capture market share.

SNITCH-Siraj Collaboration Signals D2C Growth Via Purpose-Led Streetwear

  • SNITCH launched a 44-SKU 'SEVEN:THREE' collection with cricketer Mohammed Siraj, priced INR 1,399-3,699.
  • Men's fashion brands, especially D2C players and streetwear manufacturers, are most affected by this competitive strategy.
  • This collaboration boosts SNITCH's brand visibility and market share, intensifying competition in the men's casual and streetwear segments.
  • It exemplifies the growing trend of D2C brands using celebrity endorsements and purpose-driven narratives to connect with aspirational youth.
  • Brands should evaluate integrating celebrity collaborations and authentic storytelling into their marketing to resonate with target demographics.
Affects:ManufacturersExportersDistributorsRetailersWholesalersGarment ManufacturersSourcing ManagersBrand OwnersInvestors
Celebrity endorsementD2C strategyStreetwearMen's fashionBrand buildingAspirational marketing
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“SEVEN:THREE” is SNITCH’s latest collaboration with India’s cricketer, Mohammed Siraj, inspired by the belief that success comes through hard work, resilience, discipline, and self-belief rather than wishful thinking. With this launch, SNITCH, India’s fastest-growing men’s fashion brand, brings together sport, style, and ambition in a bold new collection.

More than just a celebrity collaboration, SEVEN:THREE draws from Siraj’s personal journey from relentless hustle to becoming one of India’s most respected fast bowlers. Rooted in the mindset of “It’s not what you wish for, it’s what you work for,” the collection reflects the spirit of individuals who push boundaries, stay consistent through challenges, and build their own path through perseverance.

Combining high-end streetwear with a sports theme, the 44-SKU collection features oversized and regular-fit t-shirts, relaxed polos, statement shirts, overshirts, cargos, trousers, denim, and utility-inspired separates. Across the collection, bold graphics and phrases like “Made for Winners,” “Play with Purpose,” and “Resilient in Spirit” bring alive the larger idea behind the collaboration that success comes from effort, not shortcuts.

The collection will be available across SNITCH stores and online platforms, with prices starting at INR 1,399 and going up to INR 3,699.

Speaking about the collaboration, Mohammed Siraj said:

“This collection reflects a mindset I strongly connect with that nothing comes easy, and every achievement is earned through hard work and belief in yourself. A big part of my journey has been believing in my own strength, especially during the toughest phases. Discipline, hard work, resilience, and self-belief are what shaped me, and I wanted SEVEN:THREE to reflect that same spirit for everyone working hard to build their dreams.”

The designs balance relaxed silhouettes with strong visual storytelling, combining grounded tones, modern textures, and sharp detailing to create pieces that feel expressive yet wearable. Designed for a generation driven by ambition and individuality, the collection captures both the energy of sport and the attitude of contemporary street culture.

Speaking about the launch, Chetan Siyal, Chief Marketing Officer at SNITCH, said:

“SEVEN:THREE is not just about fashion, it’s about attitude, ambition, and resilience. Siraj’s journey reflects the mindset of a generation that believes in earning success through hard work and consistency. With this collection, we wanted to create something that feels bold, expressive, and deeply relatable to people building their own story every day.”

With SEVEN:THREE, SNITCH continues to push culture-led fashion narratives that blend style with individuality, purpose, and self-expression.

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