To meet the increasing demand for quality and premium ethnic wear for kids in the branded segment, BIBA, leading Indian ethnic wear brand has launched two standalone BIBA Girls’ stores in Mumbai and one in Bangalore for the first time.
BIBA Girls started with products for 2 to 12 years of age group. To cater to the increasing demand, BIBA has decided to widen its offerings to slightly older girls’ aging upto 15 years. The BIBA Girls’ stores will stock up over 75 SKU’s, thereby expanding its product line.
The stores are spread across 500 sq.ft. and showcases smart ethnic wear range which includes the recently launched BIBA Girls’ Spring Summer collection along with lehengas, jackets, anarkalis, asymmetric kurtas, palazzos, dresses, gowns, jumpsuits and shorts. Each piece of the collection is comfortable to wear with unmatched designs. Apart from the new standalone stores, BIBA Girls’ will continue to be available at all its outlets across the country.
Managing director, BIBA, Siddharth Bindra said, “Initially BIBA Girls used to be retailed out of our BIBA stores. The increasing demand for BIBA Girls gave us the confidence to launch three standalone stores. We are certain that BIBA Girls will continue to grow and one can expect many more such outlets in the near future.” The exclusive store launch falls in line with BIBA’s vision of fast yet steady expansion in the country.
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