Homegrown denim maker Spykar Lifestyles is planning to open 65 exclusive stores across the country in 2015-16, taking its store count to over 250. The company also expects to grow revenues by over 30 per cent during the fiscal.
“Over the past few years there has been a lull in the industry but business is now picking up so we are stepping up our marketing for the brand,” Sanjay Vakharia, director of marketing at Spykar said.
“We have nearly 65 exclusive stores in the pipeline for financial year 2016 across the country,” he said.
Vakharia said youth would continue to be the company’s target audience. “Nearly 7 to 8 per cent of our jeans’ sales comes from online because of our young target audience between 18 to 35”.
