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Shantanu & Nikhil’s Flagship Store Launched in Hyderabad

Shantanu and Nikhil describe their latest collection, which they showcased at the launch of their new showroom in Banjara Hills, Hyderabad. The fashion mavericks say that their โ€˜love for Hyderabadโ€™ brought them back here to set up their seventh flagship store in India. Exhibiting their ceremonial collections โ€” โ€˜The Matadorโ€™s Mistressโ€™ for women and โ€˜The […]

Shantanu & Nikhil's Flagship Store Launched in Hyderabad
Quick Industry Summary
AI
โ‡ŒMarket ShiftPremium Indian designers are expanding, signaling evolving consumer preferences for ceremonial wear and men's fashion.

Premium Designers Expand, Signaling Evolving Indian Ceremonial Wear Trends

  • WHAT: Shantanu and Nikhil opened their seventh flagship store in Hyderabad, expanding their premium ceremonial wear presence.
  • WHO: High-end garment manufacturers, fabric suppliers, and retailers catering to ceremonial and bridal wear are most affected by evolving design demands.
  • IMPACT: Increased demand for specific fabrics, embellishments, and skilled craftsmanship for drapes and structured ceremonial wear will impact sourcing strategies.
  • CONTEXT: This expansion and design direction reflect a growing premiumization trend and evolving fashion sensibilities among Indian consumers, especially grooms.
  • ACTION: Manufacturers and designers should monitor evolving consumer preferences in ceremonial wear, particularly for men's fashion, and adapt production capabilities.
Affects:ManufacturersDistributorsRetailersWeavers & Fabric MillsGarment ManufacturersSourcing ManagersRaw Material SuppliersDyers & ProcessorsBrand OwnersInvestors
Indian ceremonial wearluxury fashionmen's fashion trendsretail expansiondesigner apparelfabric sourcing
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Shantanu and Nikhil describe their latest collection, which they showcased at the launch of their new showroom in Banjara Hills, Hyderabad. The fashion mavericks say that their โ€˜love for Hyderabadโ€™ brought them back here to set up their seventh flagship store in India. Exhibiting their ceremonial collections โ€” โ€˜The Matadorโ€™s Mistressโ€™ for women and โ€˜The Mutiny 1919โ€™ for men, the duo have a story to tell through their collection.

โ€œMost of our influences come from our travels. And this too was a result of our travels to Spain,โ€ Nikhil said. Taking over, Shantanu narrates the inspiration behind the collection, The Matador’s Mistress. โ€œThis is the story of that one lover of a celebrated matador, who bore his torch after his death. She is the one who turned into a matador herself to keep the saga of his valour alive,โ€ he said.

With deep purples, reds, cobalt blues and emerald greens dominating the stands, they said that these are the colours that reflect the modern, independent and confident women of today. Menโ€™s apparel, on the other hand, was a blend of strength and sensitivity. โ€œThe Mutiny 1919 is inspired by the martyrs of Jallianwala Bagh massacre. They were ferocious yet peace-loving. We are trying to bring them back to life through this collection,โ€ Shantanu added.

Merging drapes with the Nehru collar, the duo add a new twist to menโ€™s apparel. โ€œWe have always been known for our drapes and it was high time we brought a little femininity in menโ€™s clothing. And I also feel the grooms of today are ready to embrace fashion and step up their game in tandem with the brides,โ€ Nikhil explained.

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