The country’s first ever fashion week dedicated to lingerie and intimate wear, ‘India Intimate Fashion Week (IIFW)’ will be held on January 14 to 15, 2017 in Mumbai. It is conceptualised to provide a big platform to the intimate apparel industry. The event will showcase lingerie, bridal lingerie, loungewear, sleepwear, legwear and more for both men and women.

The first edition of IIFW is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. It will bring together emerging and established Indian and international lingerie brands, lingerie designers, lingerie e-commerce, lingerie stylists and experts, next-generation lingerie talents, intimate wear bloggers, sponsors, manufacturers and distributors and numerous unique visitors from diverse fields.

“Intimate wear, such a big sector, rather world’s largest sector, deeply rooted in every person’s life across the globe is still unexplored in India. However, India is now opening up to all kinds of evolutions, revolutions, entrepreneurship and experiments on fashion. Despite this, we were unable to find any worthwhile fashion platform that promotes, showcases intimate wear and its related talent,” Niraj Jawanjal, director and founder of IIFW said.

IIFW is intended to emerge as a platform that represents both emerging and established brands from around the country and gradually across the world.

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