As the next step in the Recron SHT Branding Programme which was launched last month, Reliance Industries Ltd (RIL), one of the largest manufacturers of synthetic fibre in the world, has partnered with the Bhilwara-based Star Cotspin Limited, a leading manufacturer and exporter of sewing thread in India.

Star Cotspin will be the first company in North India to be certified under the Recron SHT Branding Programme, RIL said in a release.

The partnership agreement was signed in New Delhi by Gunjan Sharma, Business Head, Polyester Staple Fibre Business, Reliance Industries Limited, and S K Chhajer, CEO, Star Cotspin.

Star Cotspin is one of the largest grey sewing thread producers in India, having shown the fastest growth in recent years. As per the agreement, Reliance’s Recron SHT, the world’s best quality super high tenacity fibre, will be the basic substrate for polyester sewing threads manufactured by Star Cotspin. This yarn will then be sold, cobranded with Recron SHT. Apart from branding the products, RIL will also provide marketing and technical support to Star Cotspin.

Commenting on the agreement, Gunjan Sharma of RIL, said, “This step, in our endeavour towards establishing standardized high quality sewing threads, is a vital one. Chhajer, of Star Cotspin, said, “We have been associated with Reliance Polyester Fibre for several years, and are pleased to enter into a co-branding partnership with Reliance Recron SHT PSF.