Pepe Jeans launched its first ever children’s wear collection in India at a fun fashion show with kids at Tote on the Turf in Mumbai.  Showcasing its latest children’s wear collection, the event looked straight out of a kid’s carnival.

The Autumn Winter 15 Collection that caters to children from 4 to 12 years of age consists of classic casuals such as stylish denim jackets, jeans and cool printed t-shirts and shirts for boys; and cute denim shorts and skirts, bright coloured jeans, playsuits, tops and dresses for girls. Bright colours, creative themes and all the while wearable and comfortable – that’s the spirit of the new season.

Kavindra Mishra, MD & CEO Pepe Jeans India Limited said, “Denim has long been synonymous with the youth. At Pepe Jeans, denim wear is at the core of our fashion DNA.  Extending our global expertise in the kids wear category is only a natural progression. Pepe Jeans kids wear presents a unique and exciting opportunity to share our cool and iconic DNA with a wider Pepe Jeans audience.”

The Pepe Jeans AW15 Girls Collection consists of two distinct stories. Indigo Essentials is a combination of light blues and dark blues, those that are washed, mixed or blended are combined with pale reds, pinks and touches of grey marl for the Pepe Jeans London little girls. Downtown Playground consists of fun; modern and playful styles manifested in unique prints and textured elements. The colour palette consists of bright corals, brick reds, and blues.

The Pepe Jeans AW15 Boys Collection consists of three distinct stories. The Indigo Collection consists of cool washes on the jersey range come with strong graphic prints. The colour palette comprises of saturations from bleached skies to the darkest indigos and highlights of brick red and gold. Outer wear and shirts are key to the Bohemian collection inspired by the great outdoors.