Bollywood filmmaker, Ritesh Sidhwani and his wife Dolly Sidhwani have launched a clothing line named ‘Noble Faith’. Slated to be available for purchase exclusively at the Indian shopping destination Myntra.com, the range is targeted towards young women and men who are bold, diverse and fashionable.

Chief operating officer of Myntra, Ganesh Subramanian, said, “We are delighted to partner with yet another celebrity brand ‘Noble Faith’ which enhances our commitment of providing quick and easy access to the latest fashion trends in the country, with just a click.”

“We believe in strengthening our foothold in every avenue related to fashion and Bollywood is no doubt a strong influencer for fashion,” he said.

Dolly Sidhwani said, “We decided to join hands with Myntra and met Mr. Subramanian who loved our collection. We are exclusively available with them as they are a huge company and will be able to give us great visibility in the online retail space.”

The introductory collection features dresses, printed maxi skirts, palazzos, strapless jumpsuits, tops and jackets for women and shorts, casual trousers and shirts for men. Actress Amrita Arora is the face of Noble Faith for the season.

Apart from collaborating with the Sidhwanis, Myntra has earlier partnered with several leading Bollywood personalities like Hrithik Roshan for his HRX collection, Ranveer Singh for Roadster, Kangana Ranaut for DressBerry and Lisa Hayden.