‘Indian Terrain’, men’s apparel brand in the country, has launched its new stores at Vizag and Nagercoil.
Menswear brand is now Poised for aggressive expansion in Light of new capital investment. “We are getting very aggressive in our expansion into the B and C cities. Our franchising model is very strong and growing rapidly,” Mr. Amitabh Suri, brand’s COO said.
With a turnover of over Rs. 250 crore, the company currently retails across the country through more than 700 multi brand outlets, 130 doors of large format stores and over 100 exclusive brand outlets. It is also available through online stores as well, Mr. Suri said.
“B and C cities are no longer behind the pack of the fashion conscious men in the metros. We are looking forward to expanding our product line to address more segments in the men’s apparel market,”brand’s head designer Priyank Karanam said.