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  • Monisha Jaising Launches MJtoddlers

Designer Monisha Jaising has expanded her portfolio by introducing a range of apparel for boys and girls from 1-10 years of age under the label – ‘MJkids’. The assortment under the exclusive MJkids line comprises t-shirts, tracksuits and mul kurtas for toddlers. It also includes long sleeves t-shirts and tracksuits with multi-coloured playful and gamesome […]

Monisha Jaising Launches MJtoddlers
Quick Industry Summary
AI
Opportunity | Market ShiftLuxury designer entering kidswear signals growing premium children's apparel market.

Luxury Kidswear Boom: Designer Entry Signals Premium Market Growth

  • WHAT: Monisha Jaising launched 'MJkids' for ages 1-10, priced Rs.999-Rs.5,950, featuring luxury children's wear.
  • WHO: Garment manufacturers and retailers targeting premium segments should note this new competitive entry and market validation.
  • IMPACT: This entry validates the growing demand for high-end kidswear, potentially driving up material quality and design expectations.
  • CONTEXT: The move aligns with increasing disposable incomes and parental willingness to spend more on premium children's apparel in India.
  • ACTION: Professionals should explore premium fabric sourcing, innovative design for children, and potential collaborations in this expanding niche.
Affects:ManufacturersGarment ManufacturersRetailersBrand OwnersSourcing ManagersInvestorsRaw Material SuppliersDyers & Processors
Luxury KidswearChildren's ApparelPremium FashionIndian MarketDesigner ExpansionApparel Trends
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Designer Monisha Jaising has expanded her portfolio by introducing a range of apparel for boys and girls from 1-10 years of age under the label – ‘MJkids’.

The assortment under the exclusive MJkids line comprises t-shirts, tracksuits and mul kurtas for toddlers. It also includes long sleeves t-shirts and tracksuits with multi-coloured playful and gamesome motifs in the form of ballet slippers, dogs, rainbows and elephants. MJkids reflects the special heritage with luxuriously constructed children’s wear pieces in soft, air-breathing fabrics.

Set up in 1989, Monisha Jaising is among the pioneers of the Indian fashion industry, which designs luxe sportswear, eveningwear, bridal couture, resortwear and now kidswear.

It is available at Monisha Jaising stores in Mumbai and Delhi at a price range of Rs.999 to Rs.5,950.

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