‘India Intimate Fashion Week (IIFW)’, a major show of lingerie and intimate wear apparel, to be held in Mumbai from March 18, will bring together premium Indian and international lingerie brands, lingerie designers, lingerie e-commerce, lingerie stylists and experts and more under one roof.
The two-day event will capture and showcase all segments of the category including lingerie, loungewear, sleepwear, legwear, lingerie accessories, and more for both men and women. The 1st IIFW will be opened by internationally acclaimed designer Mona Shroff and the glam and glitz of the event will be further added by ace designers like Nidhi Munim, Karishma Jumani and Keith Jackson.
“The intimate wear is amongst the largest industries across the world and has grown tremendously in last few years. However, in India, we still consider talking about lingerie and intimate wear as ‘Taboo’. While we are bringing a revolution in the field of fashion through IIFW, we would urge people to open about their choices in this segment,” Niraj Jawanjal, founder and director of IIFW said.
“IIFW has already gathered much appreciation from Industry stalwarts’ since it was announced. We are looking at delivering on the superior expectations through a high impact awareness campaign and stunning event. We look forward to some great participation from the industry this year,” Amit Pandey, media head and associate partner, IIFW said.
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