Star Fades International (SFI), a pioneer in denim innovation, has partnered with The LYCRA Company—renowned for its fiber and textile advancements—to roll out LYCRA® FitSense™ denim technology. This cutting-edge shaping solution is now available for production at SFI’s Los Angeles facility and the new Artistic Milliners factory in Mexico, making the technology more accessible to regional brands and consumers.
This collaboration marks a major step forward in denim manufacturing. Murtaza Ahmed, co-founder of SFI and director at Artistic Milliners, described it as a significant milestone. He highlighted the strategic advantage of combining SFI’s production expertise with LYCRA’s innovation in fiber technology, noting that this integration would provide brand partners with increased speed to market, agility, and high-performance denim solutions.
Geoffrey Hietpas, Vice President of Apparel, Americas, at The LYCRA Company, emphasized the importance of addressing evolving consumer expectations. He noted that today’s shoppers prioritize both comfort and style. Through this collaboration with SFI and AM Mexico, LYCRA aims to bring innovative denim solutions closer to key markets while supporting more efficient and responsive supply chains.
LYCRA® FitSense™ denim is a patented innovation that redefines comfort and fit in jeans. By combining advanced fiber engineering with garment construction, this technology offers invisible, targeted support in areas such as the waist, tummy, hips, thighs, and legs. The result is a smoother, more flattering silhouette that enhances shape while maintaining denim’s authentic look and feel.
Unlike traditional stretch fabrics, FitSense™ denim is engineered to move naturally with the wearer, providing lasting shape retention and all-day comfort. Its invisible compression zones and durable structure make it a standout solution for those seeking jeans that truly fit their bodies—without compromise.
This breakthrough will be featured globally as part of the FitSense Denim Tech Collection, with upcoming showcases at key industry events. It will debut at the Kingpins Show in Amsterdam on April 16–17, 2025, followed by Denimandjeans India in Bengaluru on May 14–15, and Denim City Brazil on May 22–23.
