Denim brand Lee launched it’s a new clothing collection in partnership with fashion designer and couturier Suneet Varma.

“The label has also roped in Bollywood celebrity Sara Ali Khan for a pan-India media campaign to promote the ‘Lee x Suneet Varma’ line,” a press release informed.

The Lee x Suneet Varma collection is now available in Lee’s brick-and-mortar stores in India as well as in Shoppers Stop department stores and online with both Lee and Tata Cliq Luxury.

Ace Turtle is the exclusive licensee of Lee in India and launch of the new collection is to engage shoppers with a fusion style take on classic denim.

“We are excited to bring trendsetting partnerships and amazing products that redefine the fashion scene in India,” Ace Turtle’s CEO Nitin Chhabra said.

“The Lee x Suneet Varma collection perfectly embodies this vision, showcasing our dedication to offering innovative and stylish experiences,” he added.

“This blend of denim and Indian couture marks a bold move into the fashion and lifestyle arena. We’re working to bring more such innovative and stylish products for our customers in India,” Chhabra stated.

“I’m thrilled to collaborate with Lee on this groundbreaking collection that transcends traditional denim,” fashion designer Suneet Varma also said.

“With ‘Denim beyond Definition,’ we’ve combined Lee’s iconic craftsmanship with my couture aesthetics to create pieces that are both stylish and versatile,” the designer too added.

“This collection celebrates individuality and offers a fresh take on denim fashion in India,” he informed.