Kith and adidas Soccer reprise their partnership to launch their collaborative Season 2 campaign. Kith’s soccer clubs, the New York Cobras and Miami Flamingos, make their return, while also being joined by an all-new third club. These three clubs serve as the focal points of the collection, comprising the primary color palettes used throughout. Season 2 is an elevation of its predecessor in every facet, which includes an expansive assortment of 82 different styles and official sponsors for each team.
“The Cobras was our first club and one of the main reasons we began this journey with adidas. The team’s colors of black, white, and red symbolize our home base of New York. To elevate our kits from last season we partnered with some iconic brands to sponsor the teams and have their logos live collaboratively with ours,” KITH’s Founder Ronnie Fieg said.
To celebrate the launch of Season 2, as well as the addition of their third club, KITH will open a pop-up shop inside of Fred Segal’s Sunset Strip flagship in Los Angeles.
The Kith x adidas Soccer Season 2 collection releases this Friday, November 3 at all Kith retailers, the Kith Fred Segal Pop-Up and online. Furthermore, KITH and EA Sports have teamed up to incorporate all of the KITH x adidas Soccer kits (The New York Cobras, Miami Flamingos, and Los Angeles Rays) into FIFA 18 as unlockable exclusives.
With this season two edition emphasizing colder weather, players must maintain warmth while performing. To accomplish this adidas’s most elite technologies have been built into the product, such as Climacool, Primaloft, and more. The range is comprised of apparel and six new footwear styles, as each team is equipped with street and turf models. For the street, KITH offers three new renditions of the Nemeziz UltraBOOST 17+ silhouette, while a redesigned laceless version of the Nemeziz 17.1 TR secures the turf. Lastly, a full assortment of accessories such game socks, caps, beanies, neck gaiters, reversible duffel bags, and more round out the line.
The partnership also ties into a special event that will be held at KITH’s Manhattan flagship and the LA Pop-up, where people will have the chance to compete in a single-elimination tournament of FIFA 18 to win a special prize.
– Apparel and Textile News, Apparel Talk, Indian Apparel
