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  • Fashion Brand ‘House of Masaba’ Opens Flagship Store In Chandigarh
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Fashion Brand ‘House of Masaba’ Opens Flagship Store In Chandigarh

Mumbai-based fashion brand House of Masaba, has opened its flagship store in Chandigarh which spans 2,451 square feet. The launch event was hosted by digital creators Meera Bachan and Suhani Bachan, alongside other prominent influencers from Chandigarh. This new flagship outlet promises to offer an exquisite shopping experience with its Festive and Pret collections, alongside […]

Fashion Brand 'House of Masaba' Opens Flagship Store In Chandigarh
Quick Industry Summary
AI
OpportunityPremium D2C brand expands, signaling growth in aspirational tier-2 markets.

Premium D2C Brands Target Tier-2 Cities for Growth

  • WHAT: House of Masaba opened its 15th store, a 2,451 sq ft flagship in Chandigarh, expanding its physical footprint.
  • WHO: Garment manufacturers and retailers targeting aspirational Indian consumers in tier-2 cities are most affected by this trend.
  • IMPACT: Increased demand for premium, designer-led apparel and lifestyle products in non-metro markets, potentially shifting sourcing needs.
  • CONTEXT: This expansion reflects a broader trend of D2C brands leveraging physical retail to capture affluent consumers in India's rapidly growing tier-2 and tier-3 cities.
  • ACTION: Manufacturers should explore partnerships with D2C brands and adapt production for smaller, premium collections targeting regional preferences.
Affects:ManufacturersRetailersGarment ManufacturersSourcing ManagersBrand OwnersInvestors
D2C expansionTier-2 marketPremium apparelRetail growthFashion retailIndian consumer
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Mumbai-based fashion brand House of Masaba, has opened its flagship store in Chandigarh which spans 2,451 square feet.

The launch event was hosted by digital creators Meera Bachan and Suhani Bachan, alongside other prominent influencers from Chandigarh.

This new flagship outlet promises to offer an exquisite shopping experience with its Festive and Pret collections, alongside an impressive array of cosmetics and beauty products from LoveChild by Masaba.

“The thoughtfully curated collections are designed to cater to the diverse tastes and preferences of the modern Indian consumer,” a press release informed.

The Chandigarh store marks another milestone in House of Masaba’s journey of growth and expansion.

The brand now boasts a total of 15 stores across India, including four in Delhi, four in Mumbai, two in Bengaluru, and one each in Ahmedabad, Hyderabad, Gurugram, Kolkata, and Ludhiana.

“Each store is a testament to the brand’s commitment to quality, style, and customer satisfaction,” the brand added.

House of Masaba’s presence is not just limited to physical stores; the brand has also established a strong international presence through its online platform.

The Chandigarh flagship store is set to become a favorite destination for fashion lovers in the city, offering them a chance to explore and indulge in the luxurious world of House of Masaba.

With its innovative designs, vibrant collections, and a strong emphasis on customer experience, the brand continues to revolutionise the Indian fashion landscape, making style accessible to all.

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