Omni-channel lifestyle and fashion company Absolute Brands has won the prestigious Industry of Retail and eCommerce (IReC) Award for ‘Best Customer Insight Strategy’.
This award recognises and underscores Absolute Brands’ commitment to developing deep understanding of its customers in order to craft great retail experiences for them.
Absolute Brands’ flagship fashion brand for plus-sized people Big Hello has 11 stores in Bangalore, Chennai, Vijayawada and Hyderabad and feature an upscale atmosphere with sensory-pleasing scents.
Designed as India’s first destination store for plus-size fashion, Big Hello is also the first brand in India to offer a dedicated lounge area, so customers can unwind and shop in utmost comfort.
At Big Hello retail experience stores, the shopping experience has been designed end-to-end keeping in mind the specific needs and tastes of plus-size customers.
The psychographic requirements of the target audience are carefully considered for all in-store communication, guaranteeing a uniquely uplifting shopping experience.
The brand’s colourful and lively vibe is reflected via dancing mannequins that connect with the energy of its customers.
Further, with multichannel engagement initiatives like the Happy Club and smooth e-commerce platform integration, Big Hello cultivates strong relationships with customers both online and in-store.
The implementation of intelligent checkout systems and unexpected gifts further elevates the customer experience.
Absolute Brands also uses state-of-the-art technology to improve the in-store experience.
Features like video feedback mechanisms, custom-made collections, and smart checkout provide for a smooth and engaging shopping experience.
Founded in 2014, the IReC Summit and Awards recognises the achievements of India’s most successful retailer brands across multiple categories.
These categories include business performance, customer experience, innovation, marketing and leadership, across consumption verticals and organizational functions.
“We are honoured to have received IReC Best Customer Insight Strategy award,” Modita Tripathi, Brand Head at Absolute Brands said.
“This is a testament to our commitment to use innovative strategies and technologies to make sure that every individual customer’s fashion needs are satisfied, and their voices are heard,” Tripathi added.
“Our mission is to empower every individual to express themselves through fashion, and this award win clearly demonstrates that we are on the right path,” Founder Vishnu Prasad also said.
