The Dutch denim brand G-Star Raw has finally debuted in India in partnership with the Indian online shopping destination ‘Jabong’.
The introductory range on the e-commerce site includes a variety of jeans ranging from Japanese selvedge denim to pure, raw denim replete with sophisticated washings and treatments as well as a wide array of printed T-shirts, fitted shirts and jackets for day and night wear purposes.
The 120-piece line, which offers both men’s and women’s clothing, also features the 3D denim made using a unique construction technique and silhouette created by the European brand.
While speaking on the collaboration, the CEO of Jabong.com, Mr. Arun Chandra Mohan, said, “We are happy to onboard G-star exclusively on Jabong. Global fashion has always enthused our customers and they have come back to us asking for more. With G Star Raw coming on board, we see a strong addition to our fashion offering.”
The brand fills an avant-garde niche in the Jabong.com assortment, bringing the denim brand’s unique take on denim and apparel to Gen-Y shoppers.