‘Callino India’ will be focusing on suits and blazers. The range is a combination of evening party/club wear i.e tuxedo, bandhgala, as well as tweeds and checks. ‘Fashion Formal’ with contemporary styling aim at the youth is the company’s style statement. Callino has added evening/party line with moderate fashion in shirt, blazer and suits.
“India is price sensitive market while international market is entirely quality and finishing oriented. Colour palette for the season is going to be bright with domination of wine/orange and Black colours. The fabric is predominantly cotton, blends, linen and some others. For winter, cotton blend dominate along with PV and New Age fabrics. Prints continue to play in all product categories. Checks are to make come back while stripes have vanished. Texture/self plays are vital in all merchandise,” Bhushan Gupta, asst. vice president sales and marketing of Callino India said.
The company is at present retailing through over 75 MBOs, two EBOs, four FOL, and is looking to add more than 100 shop in shops this winter. Besides North, the company will focus on AP and Bihar (Jharkhand) along with Bengal. “We currently offers shirts, trousers, suits, vest coats, blazers, t-shirt, accessories like ties, cufflinks, combo, cravats etc. We are also adding belts and wallets in accessories,” Gupta added.
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