‘Breakbounce’, the retail brand, part of Goldenseam Industries Pvt Ltd, launched an exclusive brand outlet in Vadodara, first time in the country.
‘Breakbounce’ is the the first streetwear brand of the country. Dominating the menswear category, the brand already has presence in more than 140 places through partnerships with retail giants such as Lifestyle, Splash, Central and Reliance Footprint. It has a pan Indian reach that is enabled by e-commerce players Flipkart, Myntra, Snapdeal, Jabong and Amazon.
Bangalore based Breakbounce has adopted a strategically different approach from the brick and mortar model universally adopted by most brands.
The brand claims it is a way of life, an ode to the street culture, something that was missing in India until now. It is a quintessential streetwear brand designed to take men’s fashion to the streets.
The first exclusive brand outlet launched its FW15 collection. With an advantage of backward integration to design, develop and manufacture, the brand has paid great attention to product and its detailing. Its product proposition encapsulates all categories of apparel and provides a more holistic experience of the current international street styles. It includes tees, shirts, jackets, hoodies, sweatshirts, chinos, denims, shorts, belts, headgear, wallets, bags and footwear.
