Amante, the international lingerie brand is a part of MAS Brands which is a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market intimate wear. Launched in India in October 2007, amante was initially available across four major stores in Bangalore, Chennai and Hyderabad. After eight years of success in the country, amante opened its first retail store in Mumbai in December 2015 and followed it up with stores in Delhi-NCR, Jaipur and Bangalore.
After successfully launching four stores in a span of 10 months, amante is all set to open 25 more doors in India by the end of 2017. These new stores will be located in Mumbai, Delhi, Bangalore, Chennai, Chandigarh, Hyderabad, Coimbatore, Lucknow, Pune and all other major cities.
The expansion plans were drawn keeping in mind consumer change and consumer behavior towards brands in India. With consumers being more open to brands, amanté wants to get closer to them and introduce them to the amanté experience. Today, the brand is available over 1000 outlets, across exclusive stores, all major multi brand outlets, chains and also available online website www.amantelingerie.com
Apparel & Textile News – Apparel Talk, Indian Apparel
