Actor Ananya Panday stole the spotlight in the presence of the renowned couturier Tarun Tahiliani by inaugurating a new Tasva store in Mumbai at the Oberoi Mall.

“The grand opening was nothing short of spectacular with a surprise flash mob and puneri dhol performance that left onlookers stunned,” a press release informed.

The new store spans 1,746 sq. feet and offers a luxurious shopping experience and showcases a range of designer ethnic and wedding wear for the modern Indian man.

Also on show includes the new Art Deco-inspired Dinner Jacket collection, which features geometric patterns and intricate embroidery techniques like appliqué and hot-fix.

The wedding and festive attire range includes a variety of kurta sets, achkans, sherwanis and Indo-western outfits.

These outfits are complemented by an array of accessories such as safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls, and footwear.

The store’s design and decor are in keeping with Tarun Tahiliani’s ‘India Modern’ design ethos and reflect the new reality that Indian consumers have evolved to.

Luxurious materials like wood, brass, and designs inspired from India’s rich cultural heritage, create an ambience that serves as a portal to a new world of Indian apparel, aligning with the brand philosophy.

“Today it’s a privilege to witness the fusion of traditional elegance and contemporary style as Tasva has opened its doors in Oberoi Mall,” Ananya Pandey said on the occasion.

“Tasva’s commitment to redefining the groom’s fashion experience is commendable, and I’m excited to be a part of Tasva’s journey,” she added.

“At Tasva, each garment is meticulously crafted to celebrate our heritage while embracing contemporary style,” Tarun Tahiliani, Chief Design Officer at Tasva also said.

“Our new Mumbai store is a perfect space to experience the confluence of timeless techniques and modern designs that define Tasva,” he too added.