Popular Textile brand Welspun India entered the ecommerce segment with the launch of an online portal, Shopwelspun, the company sources said.

The portal will list brands such as SPACES Home & Beyond, Welhome and Spun, covering products such as rugs, carpets as well as bed and bath products.

“ShopWelspun.in is set to be a one-stop-shop for home furnishings by connecting with the consumers and providing solutions through edutainment mediums on the ecommerce platform,” company’s executive director said.

In order to enhance customer engagement and interaction, the portal will feature user-generated content and blogs from experts on home furnishing trends and home decor tips.