Athletic footwear and apparel major Adidas recently opened its biggest Brand Centre in Bengaluru, spanning at 5,000 square feet over two floors, the company in a release said.
The Brand Centre brings together cutting edge sportswear and sports inspired street wear label under one roof, taking the Adidas retail experience to a whole new level. The opening of the brand centre was marked with the launch of Adidas Uprising, a unique campaign inviting athletes and sports enthusiasts of Bengaluru to take to the sport they are or have been passionate about.
Sporting icons and Adidas athletes Virat Kohli, Sania Mirza, KL Rahul, Unmukt Chand and Saurav Ghosal, joined the Adidas Uprising by taking to their field of sport to encourage maximum participation from the city. “We plan to take this movement to Delhi and Mumbai in the coming months and other key cities in the future,” Damyant Singh, sr. marketing director, Adidas India said.
The Brand Centre offers a range of unique interactive elements that will provide consumers with a truly special retail experience. The Brand Centre shall have a special football zone complete with astro-turf flooring, iconic boots and European club jerseys, which can be personalized providing an immersive retail experience for football fans and consumers.
The brand centre will be the epicenter for everything around Adidas running in Bengaluru with an interactive map showcasing the runs happening in the neighborhood with the aim to connect new runners with active running communities in the vicinity.
