Columbia Sportswear Company has increased its pan India footprint by adding six more stores to the existing number taking the toll 12.
Company’s Indian distributor, Chogori India Retail in addition to stores in Delhi and Bangalore, has now expanded its presence in tier 2 cities such as Pune, Chandigarh and Kochi.
“The Sportswear brand has opened its new stores in Delhi, Gurgaon, Pune, Chandigarh, Bangalore and Kochi,”a company press release said.
The brand has entered the country through an exclusive distribution agreement with Chogori India Retail Limited (CIRL), a privately-owned Indian outdoor brand distributor and retailer.
The new stores offer innovative products with various technologies that are comfortable, protective, functional and yet stylish for outdoor lovers. Columbia’s apparel is designed to enhance the outdoor experience with ground-breaking technologies that include TurboDown, Omni-Heat Reflective, Omni-Tech, Omni-Shade, Omni-Freeze Zero, etc.
At present, the Columbia brand is sold in 100 countries, including North & South America, Australia, Asia, Europe and Africa with over 13,000 retail stores worldwide.