The 62nd edition of the London Fashion Week (LFW) which begins on September 18, will move to Brewer Street in the heart of Soho, the British Fashion Council (BFC) has said.
This new central London location fulfils the BFC’s goal to host London Fashion Week in the West End, providing an epicentre for a city-wide fashion celebration with close proximity to major retail spaces, the Council said on its website.
“The long term growth of the UK’s designer fashion market is reflected geographically in this move that will see London Fashion Week designers showcasing collections in one of London’s most vibrant, diverse and creative hubs. The new and exciting venue has already been dubbed as Brewer Street’s ‘Fashion Park’ and will offer freedom and flexibility to designers who will be able to transform the show space to reflect their own aesthetics and identity,” chief executive of the BFC Caroline Rush said.
Spanning two floors of the Brewer Street Car Park, the new central LFW venue will play host to some of the world’s most exciting designer catwalk shows in the BFC Show Space and the designer showrooms where over a hundred designers will exhibit their collections.