The brand will have its presence through a logo on the back of the cap of all team members of the Mumbai Indians.
Commenting on the association, Vineet Gautam, country head, Bestseller India, said, “This sponsorship is a very important development for Jack & Jones and we are really excited about associating with the Mumbai Indians. This tie up is our way of demonstrating support to one of the best teams of the IPL and we are positive that this move will ensure a good recall for the brand.”
Mumbai Indians spokesperson said, “The team is delighted to have Jack & Jones as its partner in the team’s journey for IPL season 8. The franchise is today highly regarded as a sports brand with high values and ethos, and continues to remain the most preferred property in the region for international as well Indian brands to partner with.”
Jack & Jones is also planning a comprehensive and exciting activation for various cricket fans in the country as a part of this partnership.