German sportswear marketer, Adidas has launched a new collection “the Adidas Roland Garros Collection by Y-3”, which is the result of collaboration between two of its brands, Y-3 and Adidas Tennis.
“The new collection has been created keeping in mind the French Open which begins at Roland Garros from May 19 and runs up to June 7, 2015,” Adidas in a release said.
“The Adidas Roland Garros Collection by Y-3 represents the first collaboration between two Adidas brands and is destined to make an impact both on and off the court, showcasing elegance in motion,” it said.
“The Y-3 collaboration with Adidas Tennis as seen in the Roland Garros collection adds a new dimension to the brand, bringing the spirit and energy of high-fashion,” Dirk Schönberger, Adidas creative director said.
He said, “It is an exciting opportunity to fuse the iconic style of Yohji Yamamoto, the master of fashion, with the modern language of sport”.
“We wanted to make something new, something exciting and something people do not expect or what can be called a new movement in tennis,” Yamamoto said.
The range includes functional accessories such as socks and wristbands in classic adidas designs, while footwear reinterprets the brand’s ultra-light adizero concept, designed to maximise clay court use.
The collection was launched globally on the Adidas website, Adidas stores, the Y-3 website and Y-3 stores on March 30.
