Starting June 1, 2025, Sumit Dhingra will become the Country Director for BESTSELLER India, succeeding Vineet Gautam, who stepped down last year. Dhingra brings over 20 years of experience in the fashion and lifestyle industry, with expertise in general management, brand building, retail expansion, and strategic growth. He has held leadership roles at global and Indian fashion brands, including Aditya Birla Fashion and Lifestyle, United Colors of Benetton, and Arvind Fashions. Most recently, he led business operations across multiple regions at Crocs.

Anders Holch Povlsen, CEO of BESTSELLER, expressed confidence in Dhingra’s leadership, aligning with BESTSELLER’s growth goals in India. Dhingra looks forward to contributing to the next phase of BESTSELLER’s expansion, noting the exciting opportunities for growth across its brands in India. He is eager to collaborate with the team to continue delivering exceptional fashion experiences to customers.

Sumit Dhingra will take over from Vineet Gautam, who served as CEO of Bestseller for 15 years before stepping down on December 31, 2024.