Nobero, the travel-inspired Fashleisure brand from TMRW House of Brands, has marked a significant milestone with the opening of its first Exclusive Brand Outlet (EBO) at Sarath City Mall in Hyderabad. This launch signals the brand’s entry into offline retail and aligns with its goal to establish 25 stores across India by FY26. The new outlet will showcase Nobero’s signature collections and introduce exciting new products and categories.

Prashanth Aluru, CEO & Co-founder of TMRW House of Brands, stated, “Nobero’s offline presence is the next step in our strategy, offering a seamless shopping experience across online and offline channels. With nearly 30 stores added recently, we’re set to expand to over 125 stores by FY26.”

Karthik Venkat, Co-founder, Nobero commented, “We are beyond excited to bring Nobero a step closer to our customers through this EBO. Having our customers experience the products & spirit of the brand at close quarters and in-person interactions are our key inspirations behind going offline. With this EBO we aim at achieving 3 major goals, ‘Bring our ‘traveler brand’ story alive through a thoughtfully crafted design language, Make it the ‘runway’ for some of the most exciting new product launches we have planned, Utilize this platform to get real-time feedback from customers & improve the Nobero-experience.

The EBO marks the beginning of a very special journey for us. We will be having some of our customers who have been with us since the beginning of the brand’s journey to inaugurate the EBO. We cannot wait to welcome everyone to our new home.”

To commemorate this launch, Nobero invited some of its most loyal customers to inaugurate the store. In a heartfelt gesture, these guests of honor were also given an exclusive first look at the store, making the occasion a truly memorable experience.