Rupa Frontline which began as a men’s innerwear brand, is now India’s leading lifestyle brand with a legacy that spans across four decades. It is now country’s largest selling brand of vests, briefs and trunks. Over these years, it has kept pace with the world and has evolved into a fashion-forward brand.
It enjoys an incontestable foothold in the innerwear industry and now, with an array of lifestyle brands that cater to people of all age groups, it’s a force to be reckoned with. Rupa Frontline enjoys a strong brand presence across the nation.
Rupa Frontline has been chosen among one of the Best Brands of India by Economic Times – Best Brands 2014, an Economic Times Initiative in collaboration with Nielsen held on October 16 last.
The ET Best Brands Gala Evening witnessed the unveiling of the coffee table book by veteran sports star Anil Kumble and a special address by Mr. S K Swamy, Chairman, International Advertising Association & Chairman Mr. R K Hansa BBDO. The Brand Book is an endeavour that recognizes leadership positioning of these brands and shortlisting them based on their sales, brand innovation, consistent delivery of quality and service, and media visibility, across all categories.
Today, Rupa’s product portfolio comprises knitted innerwear, casual wear and thermal wear for men, women and kids. Over the years, it has introduced numerous sub-brands such as Jon, Air, Euro, Bumchums, Torrido, Thermocot, Femmora, Imoogi and Euro Jeans. These brands succeed in catering to the requirements of people of all age groups and varied socio-economic classes.