The average annual spending of India’s online purchases is expected to rise 67 per cent to Rs.10,000 next year, according to a study. Currently online shoppers spend around Rs. 6,000 a year on average.
About 40 million consumers purchased something online this year and the number is likely to grow to 65 million by 2015 with better infrastructure in terms of logistics, broadband and internet-ready devices. The overall e-commerce industry valued at $ 17 million has been growing at a compounded annual growth rate of about 35 per cent each year, the study said.