Aditya Birla Fashion and Retail Ltd’s (ABFRL) India’s first and largest, luxury multi-brand retail concept store, The Collective has expanded and opened its second store in Bandra in Mumbai.
The store is spread across 11,000 square feet and provides a unique assortment of global fashion brands for men and women, all under one roof.
The Collective offers curated fashion and style and the new store will show the latest S/S collections from Polo Ralph Lauren, Karl Lagerfeld, Ted Baker, Hugo, Moschino and many more.
The Collective opened doors to the Linking Road store over an elevated evening of global fashion and indulgence with Bollywood actor, Sonam Kapoor.
Renowned for its avant-garde style, the brand unveiled its latest collection in a mesmerizing fashion extravaganza.
Against the backdrop of the store, the runway came to life with a vibrant display of creativity and elegance.
Each ensemble exuded sophistication and innovation, reflecting the brand’s commitment to pushing boundaries in the world of fashion.
The audience was left spellbound by the seamless fusion of artistry and glamour, marking yet another triumph for The Collective in the realm of haute couture.
“Mumbai has been extremely special for The Collective,” Amit Pande, Brand Head, The Collective & International Brands at Aditya Birla Fashion & Retail Ltd said.
“The luxury shopper here is nuanced in their choices and a curated selection of the best of global fashion and style advice are among the factors that keeps our customers coming back to The Collective,” he added.
The grand launch was attended by a star-studded guest list, including Sonam Kapoor, Soha Ali Khan, Kunal Kemmu, Sussanne Khan and Krystle Dsouza.
