Flipkart owned ecommerce platform Shopsy has stepped into the children’s category by launching its summer collection across more than 100 verticals.

The latest collection includes dresses starting at Rs 150, kids ethnic wear starting at Rs 129 and also soft toys and school essentials for kids up to 12 years of age.

Shopsy is a hyper-value ecommerce platform that operates on a zero-commission marketplace model and caters to Tier 2, 3 and 4 towns and cities.

“We understand the challenges in Indian households where kids outgrow their clothes and demand new toys each season,” Kapil Thirani, Head of Shopsy said.

“We are taking this challenge head on by onboarding sellers offering a large variety at attractive prices, so that these changing needs don’t hurt the pocket,” he added.

This foray into the children’s segment comes at a time when a number of companies and startups are launching products and services to tap into the kids market, which is witnessing rapid growth

Shopsy plans to expand the selection for kids in the coming months, while claiming that that its children’s collection is already witnessing strong demand from various Tier II cities.

Flipkart is fully owned by the biggest retailer in the world, Walmart and has several ecommerce platforms like Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip.

Flipkart offers 150 million products across more than 80 categories and has more than 1.4 million sellers on the platform.