U.S. Polo Assn., a casualwear brand of the United States Polo Association (USPA), unveiled its new brand store in Indiranagar, Bengaluru.
Spread across a retail space of 4,168 sq. feet, the brands store spans two floors and aims to transform the retail landscape for U.S. Polo Assn. in India.
“The brand-new retail space boasts modern décor and sport-inspired fashion and accessories that weave shoppers into the brand story all through their shopping experience,” the brand said.
The store highlights the authentic, modern, and sporty elements of the brand while showcasing elements of fashion and style, keeping the product at the core focus.
The new store is a part of the brand’s growth strategy, which equally focuses on brick-and-mortar, omni-channel, and e-commerce, as well as overall brand marketing through storytelling.
The new store houses the entire range like USPA Mainline, USPA Sport, Denim & Co., womenswear, footwear, kidswear, accessories and innerwear.
Polo shirts, denims, shirts, chinos, and t-shirts are just a few of the timeless favourites that are included in the featured collection.
“Our new store at Indiranagar isn’t just a brick-and-mortar expansion, it’s a statement and one-of-a-kind experience for Bengaluru customers,” Amitabh Suri, CEO of U.S. Polo Assn. India said.
“Bengaluru has been a fast-growing market for USPA over the past few years, making it the perfect choice to open more stores,” he added.
Suri further said that they are working to cater to the ever-evolving fashion preferences of Indian consumers, which are on par with their global counterparts.
