Google has said that the Great Online Shopping Festival saw nearly 80 lakh visitors during the three-day event.
The site clocked a total of over 1.4 crore visits including the earlier promotion period. “Compared to last year, the user engagement is up by seven times,” Mr. Nitin Bawankule, industry director, eCommerce Google India, said.
People from 220 cities in India participated in the festival. Shoppers from smaller cities like Ranchi, Guntur, Hubli and Bareilly also ended up on the site.
Nearly 40 per cent of all visitors went to the Rs. 299 corner, where all the deals cost only Rs. 299. “A lot of first time buyers shopped in this corner and some of smaller partners reported growth of 5x to 7x in their daily conversions,” Google said.
The exclusive launch section saw over 1 million visitors. Categories including electronics, men and women lifestyle, home & kitchen were a big draw.
The ecommerce industry witnessed 3 to 5 times more of the average orders. Nearly 40 per cent of users accessed the site using a mobile phone.
