Mish Designs, a women’s fashion brand has onboarded Nykaa Fashion to expand its reach in the Indian market.

Due to this association, Mish will now be available at Nykaa Fashion’s online store and also have exclusive space in the lifestyle retail company’s offline store in Bengaluru.

The dedicated shelf space at Nykaa Fashion’s store will feature Mish’s latest collections, providing customers with the opportunity to experience the brand’s forward designs firsthand.

The association is expected to boost sales of Mish through Nykaa Fashion’s established online and retail network and customer base across the country.

This relationship is a key milestone for Mish, as it allows the brand to present its distinct combination of style and elegance in a new manner via Nykaa Fashion’s newly created retail network. 

“We are thrilled to partner with Nykaa Fashion, a brand that shares our commitment to quality and innovation,” Kaushal Goenka, co-founder at Mish said in a statement.

“This collaboration is an exciting leap into the world of retail, allowing us to connect with our audience in a more tangible way,” Goenka added.

Mish Designs Ltd sells a variety of women’s fashion items, including dresses, gowns, tops, co-ords, t-shirts, trousers, and palazzos. 

While, Nykaa Fashion is the fashion ecommerce arm of Nykaa, founded by Falguni Nayar in 2012.

Indian Apparel, Apparel & Textile News