Lux Industries, Indian innerwear manufacturer is coming up with innerwear for women and outerwear for kids under its premium brand ONN.
ONN, a premium innerwear and casual wear brand for men, significantly improved Lux Industries’ bottom line in the past, Senior VP Saket Todi said.
The company feels that the addition of new products will result in an improved bottom line. However, the final decision on the developments will be taken by January next year. ONN currently offers only thermals for women and kids.
The brand is planning to further increase its contribution to improving the overall margins. During the last fiscal, Lux Industries’ revenue stood at Rs. 972 crores while net profit was Rs. 62.85 crores. With the addition of new products, the company is expecting five per cent growth at the year end. At present, ONN’s 8 per cent sales come from thermals.
Additionally, the company recently launched new thermals and expects to do well will in the segment this winter.
– Apparel and Textile News, Apparel Talk, Indian Apparel
