Hard Currency, a denim wear brand for men, has recently introduced an economy brand called 10 pound to maintain exclusivity and keep up with the rapid changes in trend. Hard currency is now ready to expand its foray into other realms to bottom wear.
Setup in 1995 by Paresh Chandan in Bengaluru, Hard Currency had introduced several new brands which included Hard Currency Basic that is utility street wear directed at the classic denim lover, crafted with high quality fabric, and has a crisp and clean finish with price range of Rs. 1399 onwards. It also reintroduced Hard Currency core on popular demand with an upgrade in fabric, design and additional classic washes for those who prefer subtle denims. Price on this ongoing product begins from Rs. 999. Realizing the gap in the market for plus size denims for men and on popular demand the brand also introduced HC Plus Size for men in HC Fashion with price beginning from Rs. 1799. With cotton trousers gaining momentum in the market, finding its way into casuals, the brand introduced semi-casual cotton trousers for men. With emphasis on fabric and quality, the styles remain classics to suit the tastes and preferences of a varied customer group. The price begins from Rs. 1299. Another popular item is 10 pound boys jeans being introduced for the first time under the Hard Currency umbrella, to capture the true soul of Jeans and recreating the perfect kids wear with a modern twist Price tag for the same starts from Rs. 899.
Hard Currency is introducing 10 Pound jeans for women targeting at the price sensitive audience. These are the basic jeans that are wardrobe essentials for any woman with price being Rs. 699 onwards.
– Apparel and Textile News, Apparel Talk, Indian Apparel
