India’s fashion forward power dressing brand, ‘Van Heusen’ has signed a deal with Amazon Fashion e-store to exclusively launch its ‘My First Formals’ apparel collection for young professionals. The unique collection fashionably introduces the never fading classic style with power packed details along with fine fabrics woven beautifully with fresh new tones.

Made from 100 per cent cotton, Van Heusen’s ‘My First Formals’ will be available exclusively on Amazon Fashion in 16 bright seasonal colors that represent an elegant palette of young formal shirts. There are more than 30 styles to choose from.

“Every time our customers visit Amazon Fashion, they will find a great and wide selection of fashion merchandise that suits their varied preferences. We are increasingly becoming a destination that fulfills every fashion need of our customers in India,” Arun Sirdeshmukh, head, Amazon Fashion, India said.

“We are delighted to partner with Amazon Fashion for an exclusive online launch of Van Heusen’s first of its kind apparel collection ‘My First Formals’. Van Heusen is an aspirational brand as it now extends itself to the young professional who wants to purchase his first formal shirt. This new ensemble resonates with the brand’s philosophy of making fashion formals accessible to all professionals,” Sooraj Bhat, chief operating officer – fashion brands, Madura Fashion and Lifestyle said.

Apparel and Textile News, Apparel Talk, Indian Apparel