Women’s clothing and men’s footwear were one of the most selling categories in 2016 on Flipkart. The e-commerce giant is most preferred by people in the national capital region as the portal witnessed its highest number of shoppers from this region. The report also says that 60 per cent of total shoppers on the e-retail site are men.
Bengaluru ranks second with highest number of e-shoppers on Flipkart, while Mumbai, Chennai and Hyderabad hold the next three positions, according to the #FlipTrends2016 report by Flipkart.
As for the tier III towns, Vellore, Tirupati, Bellari, Johrat and Kottayam secured the top five ranks. More tier II and tier III towns took to online shopping on Flipkart, thus increasing sales of branded products on the site.
Close to 80 per cent of the traffic on the website came from smartphones in 2016. The study also found that people in the age group of 25-34 years were the most active online shoppers. Almost 15 per cent of total Flipkart customers belong to the age group of over 45 years, according to the report.
The company analysed shopping behaviour and preferences of over a 100 million customers from across the country between January 1 and December 15, 2016 for the study.
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