India’s leading men’s ethnic wear brand, ‘Manyavar’ opened its 444th store at Kashipur, Uttarakhand. This is its first store in Kashipur and 8th in Uttarakhand. Manyavar will carry on creating everlasting signatures of respect and fashion. The brand is now available in six countries and 167 cities worldwide.

The company has roped in Indian cricket icon Virat Kohli as its brand ambassador for two years. India’s leading celebration wear brand presents a new store featuring virat collection with fine sherwanis, kurtas, indo-westerns and fusion wear.

Men’s ethnic wear is a niche segment and it primarily relies on manual skill across the unorganised sector. Based out of Kolkata, the brand has access to a large talent pool of local artisans.  The brand is widely available in India through a network of exclusive brand outlets (EBOs), multi-brand outlets (MBOs) and shop-in-shops (SIS). It also distributes overseas and is building up its retail presence in key international markets. Manyavar is today lauded as one of India’s most valued menswear brands in India.

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