The global brand known for its lifestyle sports apparel and shoes, ‘Puma’ is very optimistic about the Indian market with innovations and launches being the prime drivers of future growth, according to a top official from Puma, India.

“We are going to be very bullish about the India market. Prime driver of growth for Puma going forward will be new innovations and launches. Category wise, we are extremely excited about the women’s products, running and sport style products,” Abhishek Ganguly, MD of Puma India said.

“Our own e-commerce will be a very important strategy next year. We want to have direct engagement with our consumers, hence we are putting in lot of effort in communicating with our customers through our portal,” he added.

Puma, which reported 14 per cent rise in sales for calendar year 2015 at Rs.878 crore, in August got government approval to set up its own retail and e-commerce operations. The company has opened about 25 stores this year. It currently operates 350 stores in 110 cities.

Apparel and Textile News, Apparel Talk, Indian Apparel