A lifestyle design studio from the creators of Good Earth, ‘Nicobar’ has arrived in Bangalore with a design studio. The brand already has stores in Mumbai and New Delhi and plans to open 7 to 8 new stores across India over the next four years.
The store is spread across 2.800 sq.ft and will have dedicated spaces for women’s wear, menswear, home and travel lines. The cool, textured white space is punctuated with the gleam of brass accents, smooth marble, irregular jute weaves, the tonal play of pine and acacia wood and the perfectly imperfect finish of concrete.
“Nicobar was created to establish a modern Indian voice. We are a design led digital brand with physical experiential stores to complement our online experience. My dream is making Nicobar a design hub by bringing together a team passionate about design and digital,” Raul Rai, Co-founder and CEO of Nicobar said.
The company believes that the future of retail lies in a seamless merging of memorable physical experience with technology that makes shopping easier, less complicated and ultra-convenient. Shopping at the store is made easier for always on the go customers with stopgap worktable with charging points, wireless hotspots and paperless billing. The store integrates the tactile offline ability of experiencing Nicobar range and design in person with a similar ease of shopping as experienced at the online Nico home.
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