The performance of Khadi Institutions, such as production, sales and employment, is regularly monitored by the Government through KVIC (Khadi and Village Industries Commission), a statutory organisation under Ministry of Micro, Small and Medium Enterprises. Financial assistance is provided to Khadi Institutions and Artisans through various schemes / programmes such as:
- Modified Market Development Assistance (MMDA): Under MMDA, financial assistance is provided for modernization and computerization of sales outlets, value addition by adopting latest technologies in the post fabric stage/process, Technology up-gradation etc.
- ISEC: The Interest Subsidy Eligibility Certificate (ISEC) is issued by KVIC to eligible Khadi institutions based on their production levels and estimated funding requirements. Under the scheme, credit is provided to Khadi institutions at a concessional interest rate of 4% per annum for both Capital Investment (CI) and Working Capital (WC), based on their requirements.
- Workshed Scheme for Khadi Artisans: The aim of the Scheme is to provide Khadi artisans with improved workspaces for spinning and weaving activities. It also offers storage facilities for raw materials, tools, accessories, and semi-finished or finished goods etc.
- Strengthening of Existing Weak Khadi Institutions by providing Infrastructural Assistance: Need-based support is provided to weak, sick, problematic or D-category Khadi institutions that have the potential to revive and become self-sustaining.
- Marketing Assistance for Renovation of Sales Outlets: To enhance the marketing of Khadi products through the renovation of sales outlets, introduction of new designs, and development of ready-to-use products.
The following steps are taken by KVIC to strengthen market linkages, brand promotion and integration of Khadi products with e-commerce platforms to improve the income of artisans:
- The KVIC operates its own e-commerce portal www.khadiindia.gov.in providing nationwide access to procure Khadi products.
- The KVIC organizes various exhibitions such as National Level Exhibition, Zonal Level Exhibition, State Level Exhibition, District Level Exhibition, Special Exhibition, etc.
- KVIC is encourages Khadi Institutions to participate in the Indian International Trade Fair, Trade Fairs in Abroad, etc.
- During the celebration of Khadi Mahotsav, special sales are encouraged to market the Khadi products.
- KVIC is sponsors various marketing programmes such as Shaastra & Saarang @ IIT-Madras, Dhruva @ IIM-Tiruchirappalli, etc.
- The salient features of Khadi products are provided wide publicity through print and electronic media.
- The brand ‘Khadi India’ is promoted by way of sponsoring events conducted by other/independent entities for creating brand awareness and market reach.
This information was given by the Minister of State for Micro, Small and Medium Enterprises (Sushri Shobha Karandlaje) in a written reply in Lok Sabha.
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