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New Campaign By ‘ZIVAME’

Online lingerie retailer Zivame has launched two new TV commercials, which seek to offer women a more intimate and pleasant shopping experience than what they currently get. The campaign, that goes live today is based on results of a survey conducted by the brand after speaking to over 400 women across the country. “Lingerie shopping […]

appareltalk
April 4, 2016
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India’s Online Lingerie Market has Huge Potential

India’s lingerie market is currently valued at 3 billion US dollar. A mere one per cent of it is online. In the next few years the market value is projected to jump to 5 billion US dollar. While physical stores obviously ring in the bulk of the sales, the unavailability of sizes, lack of privacy […]

appareltalk
October 1, 2015
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276 Views

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Zivame’s Sales Risen Five-Fold

Online lingerie retailer Zivame’s sales have risen five-fold in the four years since its launch and just last week, it received 40 million US dollar in funding from local and foreign investors. The start-up is one of several e-tailers cashing in on the awkwardness many middle-class women feel buying underwear in public in this conservative […]

appareltalk
September 18, 2015
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276 Views

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Ratan Tata Invests In Zivame

Online lingerie retailer Zivame has become the latest startup to get funded by Tata Sons chairman emeritus Ratan Tata, according to two people familiar with the matter, informed sources said. Zivame recently closed a Series-C funding round of Rs 250 crore from Zodius Technology Fund and Khazanah Nasional Berhad, the strategic investment fund of the […]

appareltalk
September 14, 2015
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305 Views

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Lingerie Retailer Zivame Raises Rs 250 Crores

Online lingerie retailer Zivame has raised Rs 250 crore from Zodius Technology Fund, Khazanah Nasional Berhad and other existing investors, according to a report. The Series C round also saw participation from existing investors Unilazer, IDG Ventures and Kalaari Capital. Zivame has so far raised about 8 million US dollar in series A and B […]

appareladmin
September 4, 2015
0 Comments
304 Views

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