Online lingerie retailer Zivame has launched two new TV commercials, which seek to offer women a more intimate and pleasant shopping experience than what they currently get.

The campaign, that goes live today is based on results of a survey conducted by the brand after speaking to over 400 women across the country.

“Lingerie shopping should be an intimate experience which deserves a far more personal and comfortable environment. Every woman should feel good about purchasing lingerie,” Sirisha Tadepalli, brand and marketing director, Zivame said.

According to the study, one of the major issues faced by women while shopping for lingerie offline is that they often end up compromising on style and more importantly on size because of lack of knowledge on the part of sales assistants at stores, besides the limitations in stock.

Another problem characteristic of lingerie shopping, particularly in an Indian society is that it is likely that women feel uncomfortable in the presence of salesmen and may not be able to freely express their choices.

As an alternative to awkward interaction with an ignorant salesman, Zivame through the campaign offers its customers an extensive assortment of 5000 styles in 100 sizes, while redefining lingerie-shopping experience in the most private manner possible.