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Arvind Fashion, Sachin Launch Menswear Brand
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Arvind Fashion, Sachin Launch Menswear Brand

Arvind Fashion brands has launched a premium menswear and accessories brand ‘True Blue’ in partnership with cricket icon Sachin Tendulkar. The company expects to launch about 30 stores in five years, targeting a turnover of Rs 200 crore. True Blue is a joint venture between Arvind Fashion Brands and Sachin Tendulkar. “As the partnership grows, […]

Sachin Starts New Innings With ‘Trueblue’
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Sachin Starts New Innings With Trueblue

Sachin Tendulkar has teamed up with fashion retailer Arvind Fashion Brands to launch a premium men’s apparel brand, giving a fresh impetus to his innings in business. The first ‘True Blue’ outlet will come up in the Master Blaster’s home city, Mumbai, in May. “The thought of crafting something highly iconic, that every Indian can […]

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