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Myntra Glamfest Tour Reaches 10 Lakh+ Gen Z Across 35+ Cities

Myntra’s Glamfest Tour has emerged as a powerful lever for Gen Z

Id8 Media Solutions Drives Off-White™ India Launch Marketing Strategy

id8 media solutions is driving the evolution of India’s luxury

Rachel Amirtharaj Launches La Fantaisie Flagship Bridal Couture Atelier In Chennai

La Fantaisie, the luxury wedding couture house by celebrity fashion designer

Arvind Advanced Materials Enters US Textile Market With Dalco-GFT

Dalco-GFT, a U.S.-based manufacturer of specialized needle-punched non-woven specialty fabrics,

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Liva Reviva™ M Leads India’s Circular Fashion Revolution
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Liva Reviva™ M Sets Benchmark As India’s First Recycled Cellulosic Fibre – Redefining Sustainability In Textiles

In a landmark move that could redefine fashion’s environmental future, Birla Cellulose today announced the launch of Liva Reviva™ M, India’s first next-generation circular fibre madewith up to 50% mechanically recycled post-consumer textile waste. This breakthrough marksnot just a product launch, but a bold declaration: fashion can no longer afford to be linear. At a […]

Navyasa by Liva Unveils ‘Unified Contrasts’ Collection at Fashion Week with Showstopper Anupriya Goenka
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Navyasa by Liva Unveils ‘Unified Contrasts’ Collection at Fashion Week with Showstopper Anupriya Goenka

Navyasa by Liva from Birla Cellulose unveiled their stunning Spring Summer ’25 collection Unified Contrasts at a Fashion Week. Designed for the modern woman, this highly anticipated collection offers a mesmerizing blend of ethereal prints and chic silhouettes that weave a vibrant and colorful story. Navyasa continues to stand as a beacon of self-expression and […]

Introducing Birla Connect: A New Era of Customer-Centric Solutions
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Introducing Birla Connect: A New Era of Customer-Centric Solutions

Birla Cellulose, a global leader in sustainable fibres, has strengthened its commitment to customer centricity and digital transformation with the launch of Birla Connect, its all-new customer access portal. This state-of-the-art platform promises to redefine business interactions, delivering simplicity, speed, and efficiency. The foundation of Birla Connect is rooted in Birla Cellulose’s mission of customer-first […]