Birla Cellulose Partners With Ka-Sha To Launch Sustainable Apparel Brand Roz
Cellulose fibre manufacturer Birla Cellulose has inked a strategic partnership with Pune-based fashion label, Ka-sha, to craft a line of artisanal and sustainable products under the brand ‘Roz’. “This collaboration seeks to promote conscious consumer choices aligned with everyday sustainability practices,” a Birla Cellulose press release said. Derived from the word everyday, Roz epitomises the […]


